AI in Action: Driving Revenue, Efficiency, and Growth

For Helm members (founders) only!Interested in how AI is used, in practice, to transform revenues, efficiency and shareholder value? Ten has been working behind the scenes to launch the leading AI-driven travel and lifestyle service in the world and Alex Cheatle, the founder and CEO, will be sharing the process and outcomes in an ‘Only for Helm members’ session with Q&A. Since being set-up in 1998 in a spare bedroom of a shared London flat, Ten has become the global market leader in travel and lifestyle concierge, with 1,200 staff, a market-leading tech platform and listed on the London Stock Exchange (AIM). The Ten mission is to become the most trusted service in the world. Alex will cover the following only to other Helm members: What makes 2025 the right year to drive AI – why now? How Ten leverages AI to:Support employees – and why they then need to become more expertAllow customer self-service – and what happens when that failsDrive hyper-personalisation at scaleReduce costs and improve speedsHow the plans drive revenues, growth and value How Ten prepared the ingredients:Preparing Data and APIsCreating the right channelsBuilding the right expertsEnsuring alignment with the revenue model Q&A