Media Insights for Founders: Dinner with Jennifer Sieg, City A.M.

Event
In Person
October 31, 2024
Business Growth

Summary:

Join us to an exclusive dinner with none other than Jennifer Sieg from City A.M. where you’ll have the opportunity to engage directly with a seasoned journalist, along with a select group of scale-up founders. This intimate setting is designed to foster candid discussions and provide invaluable insights into the world of media and press coverage.

Discussion Focus:

Our conversation will center on what truly captures a journalist's attention. We’ll explore the most effective strategies for securing press coverage and delve into the types of stories journalists are eager to cover but aren’t seeing enough of.

Interactive Pitch Session:

As part of the evening, we will hold an interactive pitch session. Founders will have the opportunity to present their ideas and receive real-time feedback on their newsworthiness from a journalistic standpoint.

This session is intended to sharpen your media strategies and increase the likelihood of getting your stories published.

Why Attend?

  • Gain insider knowledge on what makes a story compelling from a journalist’s perspective.
  • Learn how to effectively pitch your business stories to the media.
  • Get personalised feedback on your ideas, helping you refine your approach to press coverage.

Meet our Guest:

Jennifer Sieg is an SME correspondent and editor of Ambition A.M., City A.M.'s weekly newsletter for all things entrepreneurship. She is also the host of Founder Favourites podcast, interviewing some of the UK's most interesting and up-and-coming founders.

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