Summary
The metaverse is not a new term (it was originally coined in 1992 in science fiction novel Snow Crash), but in the 30 years since it was coined, it hasn’t been as widely used as it was last year, notably since Mark Zuckerberg decided to rebrand Facebook as Meta.
But what, exactly, is a metaverse and what are the opportunities for forward-thinking founders and their brands? How can brand owners make the most of this new virtual digital landscape?
Questions to be addressed:
- What is a metaverse?
- Why does it matter?
- What does an actual metaverse look and feel like?
- How might it work for brands?
- Why should brands care about the arrival of the metaverse?
Speaker:
Scott Cullather is founder, CEO and President of leading global brand storytelling agency Invnt Group. He is also the creator of the Brandstory Project and the driving force behind Bzar, an all-new, immersive gaming and shopping metaverse. Bzar allows brands to engage with consumers in an entirely new way, creating a combined online shopping and gaming experience so participants can select, try on and then buy items for their avatar or real-world merchandise for themselves.